Author: V Padmanand
P C Jain/
Publisher: Sage Publications
Year: 2000
Language: English
Pages: 269
ISBN/UPC (if available): 0761993525
Description
An excellent guide for entrepreneurs who want to set up businesses in India, especially non-resident Indians who wish to return to the country.
In this insightful book, authors explore the complexities of how entrepreneurs perceive opportunities in this 'imperfect ' marketplace, why they take risks, what skills and competencies enable them to survive, the various problems they are confronted with, and what drives them to take up new challenges.
Divided into four parts, the book first introduces the reader to the Indian industrial environment and highlights its attractiveness in spite of its imperfections. Parts two and three present case studies of 'returned' non-resident Indian, emphasizing the problems they had to confront as also the means they adopted to prevail and thrive. The concluding part summarizes the experiences of all the players in the Indian market place - be they Indians, foreign companies or returned non-resident Indians - and draws useful lessons for new entrepreneurs.
Written in an extremely readable and narrative style, this absorbing book will be of immense interest to both existing and aspiring entrepreneurs.
THE AUTHORS:
V Padmanand, an economist and management professional, is currently on the Faculty of the Entrepreneurship Development Institute of India, Ahmedabad.
P C Jain has been a senior faculty at the EDII, Ahmedabad, and specializes in business polity and strategic management. He is presently associated with the Sri Ram College of Commerce, University of Delhi.
Contents
Foreword
Preface
Acknowledgements
PART ONE
CHAPTER I
A Snapshot of A Third-World Industrial 'Superpower'
CHAPTER II
Global Players Eye the Market of the Next Millennium
CHAPTER III
Non-Resident Indians and their Demands
CHAPTER IV
Indians Who Believe in themselves and in Breaking even
CHAPTER V
The Non-Starters
PART TWO
CHAPTER VI
The Patriotic NRI and other Fables : One for the Policy Maker
CHAPTER VII
Free-Wheeling on the Dilemma of the Nostalgic NRI, and an end to contradiction
PART THREE
CHAPTER VIII
Never Say Dieà.In the Bad Old Days
CHAPTER IX
Trouble with Reform!
CHAPTER X
Institutional Incentives Vs. Business Sense
CHAPTER XI
the Indian Business Environment : Phenomenal Potential for Exponential Growthà.With the right strategy!
CHAPTER XII
Entrepreneurial Roots
CHAPTER XIII
A 'Safe' entry stratagem
CHAPTER XIV
RNRI Proposed by NRIs
CHAPTER XV
The Lucre of Business
CHAPTER XVI
Starting Crises
CHAPTER XVII
Back to One's Hearth
CHAPTER XVIII
Innovation is the name of the game
CHAPTER XIX
Business in India : A Piece of Cake for the Second-Generation Entrepreneur
CHAPTER XX
Business in the Blood
CHAPTER XXI
Service, to Avoid Bureaucracy and Reduce Financial Risk
PART FOUR
CHAPTER XXII
Monitoring Recession, Proactive Reactions and Self-Check Mechanisms
CHAPTER XXIII
Enough of Gamesà.It is War between And within Scales
CHAPTER XXIV
Those with a never-say-die attitude
CHAPTER XXV
Doing Business in India : A Corollary to the 'Return to India' Decision
CHAPTER XXVI
The 'HOW' Question of Opportunity Identification
CHAPTER XXVII
The 'How' Question of Market Entry
CHAPTER XXVIII
A Comedy of Errors and the Tragedy of the Environment!
CHAPTER XXIX
RNRI Entrepreneurship in a Nutshell : Hard Ones CrackàBusiness!
CHAPTER XXX
The 'HOW' Question of doing business in India
CHAPTER XXXI
Policy and RNRI Entrepreneurship
References
Index
About the Author