Author: Saibal Chatterjee
Publisher: Vani Prakashan
ISBN/UPC (if available): 8181432086
For Mumbai’s movie moguls and their camp followers, these are exciting times.
Entertainment exports from India have grown from $40 million in 1998 to upwards of $200 million. It is therefore easy to be carried away by the hype and hoopla that surrounds the supposed emergence of Indian cinema, Bollywood films to be more precise, as a force to reckon with on the world stage.
This book, a compilation of informed essays, is an attempt to temper the rising tide of exuberance and place the nascent process of Indian cinema’s globalization in the right perspective.
Its purpose is to weigh the pros and cons, separate the myths from the ground realities and identify the highs and lows to facilitate a clearer and more balanced, though by no means necessarily comprehensive, understanding of the new phenomenon.