Author: Vanita Kohli
Foreword/Introductio: Peter Mukerjea
Publisher: Sage Publications
Year: 2006
Language: English
Pages: 264
ISBN/UPC (if available): 0761934693
Description
The revised edition of this best-selling book presents a comprehensive analysis of the current state of the Indian media industry. It covers all the seven major segments--print, television, films, music, radio, internet, and telecommunications. With revised and updated statistics, Vanita Kohli-Khandekar presents a strong and well-researched guide to the difficult yet dynamic terrain of the Indian media business.
The revised edition of this best-selling book presents a comprehensive analysis of the current state of the Indian media industry. It covers all the seven major segments--print, television, films, music, radio, internet, and telecommunications.
With several new topics and updated information, this revised edition of The Indian Media Business constitutes a solid foundation for understanding the business dynamics and concepts of media industries and issues in the converging media environment. New to this edition are:
A comprehensive history and up-to-date mapping of the Indian media industry
Detailed statistics on each industry segment
Incisive analyses and insights into new trends
New chapters on the nascent domains of telecommunications and the internet
A survey of the mechanics of media buying and selling
From the battleground of TV ratings to radio licenses in the FM arena, and from remixes to ring-tones, this book combines data with rigorous analysis to offer a complete introduction to the media scenario in India.
The Indian Media Business is an ideal companion for students, analysts, investors as well as for professionals in media and management and for media watchers.
Contents
LIST OF FIGURES
FOREWORD BY PETER MUKERJEA
PREFACE
Acknowledgements
Why media matters
1. Press
2. Television
3. Film
4. Music
5. Radio
6. Telecommunications
7. Internet
ANNEXERE ONE
ANNEXURE TWO
BIBLIOGRAPHY
INDEX