Author: Meher Castelino
Publisher: Rupa
Year: 1994
Language: English
Pages: 249
ISBN/UPC (if available): 8171671551
Description
Fashion Kaleidoscope is the first fashion book in India, tracing the evolution of fashion through the eyes of the pioneering fashion chronicler in the country-Meher Castelino, who has not only seen it all happen, but has been a part of it for the pat three decades. Take a quick tour through the roaring 20s, the thrilling 30s, the frivolous 40s, the fancy 50s, the sexy 60s, right down to the nifty 90s. Read about the men and women of the celluloid fashion world who created trends.
The pioneers in the Indian fashion business who dreamt of it all and were a part of the beginning. Meet the high profiled haute couture designers, who create and are created. Move with the rise of the readymade label, the invasion of the novice fashion predictors and their impact on the fashion world. Enter the world of the design schools, the fashion shows, the organizers and the magazines to read how fashion in India turned into a multimillion rupee business.
Illustrated with over a hundred photographs and sketches, it is a book that recreates the nostalgia and glamour of an era that brought the Indian fashion scene to the centre focus and the present that will create international headlines.
Contents
PART I
THE HAPPENING
Fashion Flashback
Fashion on show
The Boutique and Gallery Culture
Weaving Fashion and Style
Retailing Fashion
The Off-The Rack Story
Denim-The Blue Revolution
Rag Trade Basics
Fashion in print
Rise of the High Fashion Houses
Peddling Fashion
The Fashion Rip-Off
Fashion in Focus
Fashion here and now
PART 2
THOSE WHO MADE IT HAPPEN
The Pioneers
Catherine Courtney-Madam Pompadour of India
Dinoo Dosabhoy-Success through fashion etchings
Ritu Kumar-Master Revivalist
Bina Ramani-An East-West Fashion fusion
Ravi and Mina Chawla-destined to Design
Khorshed Panthaky-An untapped talent
Pallavi Jaikishan-Staying Ahead
James Ferreira-Creating Timeless Classics
Hemant Trivedi-Born to Design
The Dream Merchants
Bhanu Athaiya-The Legend lives on
Mani Rabadi-The queen of dazzle
Leena Daru-Creating celluloid silhouettes
Xerxes Bhathena-India’s Bob Macky
Neeta Lulla-Aiming for the stars
THE TRENDSETTERS
Sunaina Suneja-Packing fashion into jute
Sabita Radhakrishna-a versatile talent
Padma Jalan-Nature’s inspiration
Mita Parekh-Blocking Fashion
Naseem Fakih-A Mughal Montage
Bela Parekh-Mirrored in Fashion
Neeta Kapoor-Urged to Design
Pranavi Kapur-Designing a theme
Shobha Somani-In a man’s world
Mariam Alawazi Makharia-In step with style
THE BRAT PACK
Krishna Mehta-Ahead in ethnic wear
Abu Jani and Sandeep Khosla-a creative alliance
Rohit Bal-Ruralizing haute couture
Mona Lamba and Pali Sachdev-Two in tune
Ravi Bajaj-Fashion’s stepchild
Rina Dhaka-Playing it cool
Gitanjali Kashyap-Designer salesmanship
Rohit Khosla-The ultimate fashion happening
Suneet Varma-The tough one
Monisha Jaising-Youth to the fore
Anuradha Mafatlal-A Designer evolves
Tarun Tahiliani-Showing the way
Pawan Aswani-for the classes and the masses
Sangeeta Desai-a design fusion
Shahab Durazi-The Fashion phenomenon
Wendell Rodricks-Returning to the roots
Kavita Chandiramani Durazi-In a fashion flux
Bhairavi Jaikishan-The young turk
Arjun Khanna-In an era all his own
Lester Manuel-Expert craftsman
Rajie Nathanz-The show stopper
Salim Asgarally-Seeking glamour
Ritu Beri-winning laurels
Bobby and Manju Grover-Creativity in togetherness
Rudra Kapur-In a world apart
JJ Valaya-Couture with flash and dash
THE FUTURE