The Gita & Management

The Gita & Management

Product ID: 14573

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Author: Swami Bodhananda
Publisher: Srishti
Year: 2011
Language: English
Pages: 227
ISBN/UPC (if available): 8188575097


Swami Bodhananda says in his Introduction: The Gita talks of success, prosperity, and justice, leading to liberation and happiness. Happiness is a spiritual value and not a function of material conditions. Discipline, moderation, self-abidance, toleration, and selfless work make one happy.

It is this happiness which gives meaning to material affluence, leading to inner harmony and creative living. He thus sees no contradiction in the fact of a spiritual text being relevant to the economic sphere of life, specially since Artha has been mentioned as one of the four legitimate aspirations of the human being.

He decries both religious and cultural fundamentalism and suggests that in an increasingly global and competitive world market, we would do well to assess both our strengths and weaknesses.

We have a deep cultural and spiritual foundation, Let us not repeat the mistakes of others but, at the same time, let us not be afraid of interacting with others; We have to give so that we can take with pride, and in the process, create a new synergy of creative togetherness.

In the section Churning for Management values, Swami Bodhananda addresses entrepreneurs and mangers and states emphatically, The future is beckoning, and you, as the leaders of a great culture, have to respond to it creatively.


Swami Bodhananda preaches to the new elite of India the essential dynamics of good economy and good governance.
-Suchitra Behal
The Hindu

The book reminds us that society rises to a higher level not on technological efficiency alone, but also on practicing sound moral and ethical values; the clear straightforward presentation with numerous illustrations of cases makes the book easily accessible to one and all.
-Partha Roy
The Hindustan Times