Author: Sumit Basu
Publisher: UBS Publishers
ISBN/UPC (if available): 8174764860
This book, written by an eminent corporate manager and successful entrepreneur, focuses on the concept that one can become rich and realize one's dreams through honourable means by improving one's real worth in terms of thinking, attitude, expertise and specialization.
Aimed at the average reader, the topics have been chosen based on real-life experiences and focused studies of the pluses that lead to success and the minuses that result in failures. The book is an analysis of the principles that makes one successful, and subsequently rich; and these truths need to be identified, understood and acquired mostly outside the formal-education arena. It is not based on mere theories or surveys and even longstanding management theories have been included only when these corroborate with work experience in terms of real worth.
In today's changing scenario of global competition and at times, inadequate job opportunities, one has to nurture and develop certain true capabilities to survive and get ahead in one's field of activity; one may even need to introspect the classical management style. It might no longer be possible to earn money on false standing or pretensions-that at least is the definite trend of the time. And values like morality, ethics, nobility and decency will assume added importance to achieve success and grow rich. One really needs to look beyond money to grow rich. That is what book is all about.