Author: Raghu Nandan
Publisher: Sage Publications
Year: 2001
Language: English
Pages: 416
ISBN/UPC (if available): 0761995315
Description
Unleashing India on World Markets takes a hard look at the poor performance of Indian exports in various sectors, be it goods, services or tourism. Viewing the issue from a unique perspective, the book discusses possible measures the country can take to realise its full potential in the world market. Maintaining that shifting the blame onto the Government is neither helpful nor reflective of the entire story, it seeks to identify the real problems and bottlenecks.
Drawing upon his 30 years of experience as a senior executive and consultant across 24 developing nations, Raghu Nandan does some plain speaking about the mindset of India’s business people and corporate leaders as also their very approach towards the business of exports. He addresses a number of pertinent issues, such as why Indian business people accord low priority to exports, the problems foreign buyers face in dealing with Indian Industry, and the problems Indian exporters have in dealing with and through non-resident Indians.
Adopting a managerial approach, the discusses the practical aspects of the what, where and how of exports. It discuses the need for product innovation, improved commercial infrastructure and information sharing. Highlighting the successful experiences of other Asian countries such as Japan, Korea and Malaysia, it draws lessons for Indian exporters. The book also identifies the potential and opportunities for export in non-traditional and indigenous business, such as construction, making wooden furniture and marketing festivals abroad. The six appendices provide useful information on exporters in the Asian region.
Practice-oriented and written in an accessible and conversational tone, this refreshing book is must reading for business executives, entrepreneurs and exporters.
REVIEWS
This book discusses in a conversational style the need for product innovation, improvement in the commercial infrastructure, and creating an atmosphere conducive to information sharing. It gives relevant case studies and statistics to make the various concepts clear. An excellent book for professionals, traders, manufacturers and students of Indian economy.
-The Tribune
The book has a hands-on approach and talks about the actual problems of exporting from India; it is written in an easy, conversational style free of jargon.
-The Statesman
Unleashing India on World Markets is worth reading. It offers a lot, if you are an Indian looking for a bouquet of ideas on global marketing. Some of what he tell us is known. But even the known he manages to communicate well. A consultant with long years of experience in foreign markets, he knows what works globally and what does not, Raghu Nandan’s book has much merit.
-The Deccan Herald
Contents
INDIAN MANAGERIAL ATTITUDES: A Collection of Short Stories
Exports and Our Economy
Some Bottlenecks
HOW, WHAT AND WHERE TO EXPORT: The Mindset of the Competition
A Commonsense Approach to Exports
Looking at Some Missed Opportunities
Selling to the Competition
APPENDICES
BIBLIOGRAPHY
INDEX
KNOWLEDGE WORLD