Author: Sharif D Rangnekar
Editor(s): Sharif D Rangnekar
ISBN/UPC (if available): 8129106108
There are all kinds of punctuations in India, but never a full stop. It is a constant evolution of a nation that lives with poverty, austerity and prosperity-the latter being the new paradigm in contemporary India.
India is no more just a nation of snake charmers, the Taj Mahal, poverty, a bureaucracy that dwarfs the population of many nations, and a history that lives on into the present. Never has India attracted as much global focus as it has over the past couple of years. It is not just of story of being a flavour, but also one of a marked perception change that is being recognized in quarters within and outside the country.
This anthology captures the drivers that redefine the country and its people, while creating a new space of relevance in the world, making its people proud of being part of a revved up nation. Realizing Brand India-The Changing Face of Contemporary India gets into the story that involves not merely successes in the global sphere but also the relevance of growing, proud urban middle class that at the same time contrasts with the struggling poor.
With over ten national and international writers, (mainly from the media) the book is uniquely crisp and dynamic in defining India today.
NOTE FROM THE EDITOR
FOREWORD BY KIRAN KARNIK
THE BEGINNING OF THE ARRIVAL
DRIVING A PERCEPTION CHANGE
The IT Sector
Enabling The World
From Liberalization to Globalization
The Significance of Cancun
Reforms, Getting It Politically Correct Abheek Barman
INDIA IN PRINT
Reading The Large Print
Third Party Endorsement-Kohzem Merchant
Crossing the Great Wall
Singapore, not Just a Little India
A Bite Into The Big Apple
The Indian Raj
The Creative Indian
Consuming The Retail Boom
A Perspective To The Trendy Urban Indian
Life in the New Urban Middle
The Electorate And Electoral Wisdom
Waiting For The Sun To Shine
INDIA IN THE ARRIVAL LOUNGE
About the Contributors