Author: Frank Simoes
Publisher: Roli Books
Year: 2003
Language: English
Pages: 352
ISBN/UPC (if available): 8174363033
Description
When Frank Simoes, in his own words, gatecrashed the advertising party in the Sixties, his bosses at SH Benson, precursor of Ogilvy Benson & Mather, knew they had found a young man of talent. A decade later, Simoes set up his own agency and went on to create campaigns like Vimal and Raymonds, which have probably set a record of sorts by being in existence till today.
Twenty years after the birth of Frank Simoes Advertising, heedless to the calls of family and friends to lie down until the feeling goes away, he abandoned the advertising profession for a full time career as a writer. In this book, we bring together the best of Frank Simoes: as ad man, as inveterate traveller and biographer of the two places he loved most, Mumbai and Goa, as a great gourmand and connoisseur of good feni and Scotch, and as an irreverent, witty and often scathing chronicler of our times.
This is a book you can visit at different times, in different seasons, and come away each time enriched.
Contents
Acknowledgments
Foreword
The Byculla Boy
The Lord of the Manor
The Persuader
The Jaundiced Eye
The Portrait Painter
The Satirist
The Reluctant Traveller
The Gourmand
The Drinking Man
The Bombaywallah
The Saraswat Brahmin Roman Catholic Goa