The World of Symbols/Logos & Trademarks India

The World of Symbols/Logos & Trademarks India

Product ID: 4115

Normaler Preis
Normaler Preis

Author: Sudershan Dheer
Publisher: Mapin
Year: 1991
Language: English
Pages: 195
ISBN/UPC (if available): 0944142737


Here, for the first time in a single volume is a collection of 1500 symbols, logos and trademarks, the work of 330 Indian designers, selected from more than 3000 entries.

It has often been said that India is a land of a million contrast. This statement des not accurately reflect the reality, for India has the unique ability to exist in several centuries at the same time. It is a multi-lingual, multi-racial, colorful and pre-eminently visual land.

This collection reflects design in a world where, thanks to low literacy levels and a multiplicity of languages, the use of alphabets must necessarily be limited. For the designer's work to effectively communicate with all section of the Indian audience, it must speak the language of symbols; a language than transcends every written language ever created.

In a land as steeped I history as India is, the quest for the modern must inevitably be not only challenging, but exciting as well. How Indian designers meet these changes and express their excitement, is what this book seeks to capture and present to the world.


Sudarshan Dheer is uniquely qualified to comment on graphic design in India: he has been in this field for more than thirty years and his work has been presented at international exhibitions and seminars, or has appeared in overseas publications, on the average, once for each of these years. According to The Economic Times, Dheer is almost a legend in the world of graphic design.