Jugaad  - A Frugal and Flexible Approach to Innovation for the 21st Century

Jugaad - A Frugal and Flexible Approach to Innovation for the 21st Century

Product ID: 32305

Normaler Preis
Normaler Preis

Author: Navi Radjou
Jaideep Prabhu/Simone Ahuja
Foreword/Introduction: Ratan Tata / Sam Pitroda
Publisher: Random House India
Year: 2012
Language: English
Pages: 318
ISBN/UPC (if available): 81-8400-205-X


A groundbreaking book on applying jugaad innovation for breakthrough growth.

Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity? Indians swear by it.

In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practising jugaad to generate original ideas and pioneer growth.

In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.


“Jugaad Innovation is the most comprehensive book yet to appear on the subject.”
--- The Economist

“Corporate leaders and entrepreneurs who want to succeed and grow not just in complex and resource-constrained markets like India but in markets all over will find this book more than a useful read.”
--- Ratan Tata, Chairman, Tata group

“This book is a must read for the corporate sector and entrepreneurs alike.”
--- Kishore Buyani, CEO, future group

“A Provocative and entertaining read for 21st century business leaders”
--- Carlos Ghosn, CEO, Renault-Nissan

“This book is an excellent guide for innovative Indian entrepreneurs, and truly provides international validation for many Indian corporate leaders to embrace indigenous solutions”
--- DR, Rana Kapoor, Founder, Managing Director & CEO, Yes Bank

Jugaad Innovation throws cold water in the faces of CEOs, reminding them of the immense power of grassroots, do-it-yourself, cheap, quick, and simple innovation”
--- George F. Colony, CEO, Forrester Research

“Jugaad Innovation is a must read for all MNC executives who have a long-term vision to be successful in India”
--- Dr. Armin Bruck, Managing Director & CEO, Siemens ltd, south asia Cluster.


Foreword by Sam Pitroda
1. Jugaad: A Breakthrough Growth Strategy
2. Principle One: Seek Opportunity in Adversity
3. Principle Two: Do More with Less
4. Principle Three: Think and Act Flexibly
5. Principle Four: Keep it Simple
6. Principle Five: Include the Margin
7. Principle Six: Follow Your Heart
8. Integrating Jugaad into Your Organization
9. Building Jugaad Nations
A Note on the Authors
A Note on the Type