Author: Mary Murray Bosrock
Translator(s)/ Editors(s): Megan McGinnis/Catherine A H Walker
Publisher: Macmillan
Year: 2008
Language: English
Pages: 482
ISBN/UPC (if available): 02306352202
Description
Finally, here is a guide that covers all the dos and don'ts of business etiquette in Europe. Organized country by country, this comprehensive guide contains information on every situation you will encount4r, including business practices and attitudes, meetings, negotiations, meals, punctuality, language, gestures, tipping, manners, tips, and everything in between. It contains all the information you need to present you5self well and get the job done .. Whatever it might be.
This book is a country-by-country Guide on how to converse, negotiate, dress, dine, and socialize when doing business with Europeans from 30 countries.
COMMENTS & REVIEWS:
This book is crammed with sound, practical advice. I recommend it to anyone planning to do business in Europe.
- Keith Reinhard, Chairman, DDB Worldwide, and President, Business for Diplomatic Action
European Business Customs and Manners is a must read for anyone planning to do business in Europe or with Europeans.
- Dorothea Johnson, Founder and Chair, The Protocol School of Washington
Mary Bosrock's book is an essential tool for anyone entering the international market. It helps us understand that knowing and respecting the uniqueness of customers, clients and employees is crucial to success.
- John Dasburg, Chairman, CEO and President ASTAR Air Cargo
Former CEO of Northwest Airlines and of Burger King
I highly recommend Mary Bosrock's book. We awarded Mary the Spirit of Diplomacy Award for her outstanding work in promoting respect and understanding across borders.
- Ginger Barnard, former President, Protocol & Diplomacy International
Mary Bosrock helps us understand that success in business around the world depends on cultural sensitivity.
- Marilyn Carlson Nelson, Chairman and CEO, Carlson Companies, Inc.
Contents
Preface
Acknowledgments
PART I:
GETTING STARTED
The European Union and the Euro
General Rules: What to Know and Hoe to Behave
PART II:
COUNTRY INFORMATION
Austria
Belgium
Bulgaria
Cyprus
Czech Republic
Denmark
Estonia
f
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherlands
Norway
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
United Kingdom / England/Scotland/Wales/Northern Ireland
Resources
Index
getting Started