Headlines From The Heartland

Headlines From The Heartland

Product ID: 22725

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Author: Sevanti Ninan
Publisher: Sage Publications
Year: 2007
Language: English
Pages: 308
ISBN/UPC (if available): 9780761935803


In the 1990s, a newspaper revolution began blowing across northern and central India. When literacy levels rose, communications expanded, and purchasing power climbed in these Hindi-speaking states, newspapers followed—picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness.

Using notes from her pioneering field-study in eight states, Sevanti Ninan brilliantly brings alive India’s ongoing Hindi newspaper revolution and its impact on politics, administration and society. Set against the socio-economic and political changes in the countryside, it is a remarkable story of how journalism flowered in unexpected and unorthodox ways, and colourful media marketing unfurled in the Hindi heartland.


List of Tables

List of Illustrations


1. Overview: Reinventing the
Public Sphere
2. The Evolution and Growth of
Hindi Journalism
3. A Rural Newspaper Revolution
4. Creating New Media Hubs
5. Local New Gatherers
6. The Universe of Local News
7. Media and Commerce
8. Journalists and Politicians
9. Caste and Communalism
10. The Development Discourse
11. Reconfiguring the Public sphere
12. Change and Attrition

Epilogue - Habermas Revisited



About the Author