Author: Steve Rivkin
Fraser Seitel/
Publisher: East West Books
Year: N/A
Language: English
Pages: 231
ISBN/UPC (if available): 8186852891
Description
Innovation is a critical factor in business success today. However, companies can often find themselves stuck when trying to come up with a truly new idea. What they don’t realize- and what this book reveals – is that it’s not necessary to reinvent the wheel or hire a high-priced consultant to be truly innovative.
Instead, you need to learn that the most creative and dynamic ideas are already there, just waiting for you to adapt them to your needs. It’s called becoming IdeaWise.
Steve Rivkin and Fraser Seitel demystify the creation of great new innovations in IdeaWise, showing you how to foster fresh thinking that solves problems and propels business. They demonstrate how to borrow an existing idea and manipulate it in inventive ways to produce new products and business solutions. Inside, you’ll find easy-to-understand methods that prove that a subtle twist on an idea can make a huge impact on business.
And you’ll explore the three major process steps that will make you IdeaWise:
How to work most effectively by yourself on new ideas
How to work most effectively on new ideas in a group setting
How to begin evaluating your ideas.
Contents
Introduction
CHAPTER I
But, I’m Not Creative
CHAPTER II
Don’t Buy the Idea Industry’s Blather
CHAPTER III
Seek and Ye Shall Find
CHAPTER IV
Thomas Edison Was Right
CHAPTER V
What Could You Substitute?
CHAPTER VI
What Could You Combine?
CHAPTER VII
What Could You Magnify or Minimize?
CHAPTER VIII
What Else Could It Be?
CHAPTER IX
What Could You Eliminate?
CHAPTER X
What Could You Reverse?
CHAPTER XI
What Could You Bring Back?
CHAPTER XII
Generate First, Judge Later
CHAPTER XIII
One Final Word: Cojones
Index