{"product_id":"14894-realizing-brand-india-the-changing-face-of-contemporary-india","title":"Realizing Brand India - The Changing Face of Contemporary India","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAuthor: Sharif D Rangnekar\u003cbr\u003eEditor(s): Sharif D Rangnekar\u003cbr\u003ePublisher: Rupa\u003cbr\u003eYear: 2005\u003cbr\u003eLanguage: English\u003cbr\u003ePages: 188\u003cbr\u003eISBN\/UPC (if available): 8129106108\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e Description\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThere are all kinds of punctuations in India, but never a full stop. It is a constant evolution of a nation that lives with poverty, austerity and prosperity-the latter being the new paradigm in contemporary India.\u003cbr\u003e\u003cbr\u003eIndia is no more just a nation of snake charmers, the Taj Mahal, poverty, a bureaucracy that dwarfs the population of many nations, and a history that lives on into the present. Never has India attracted as much global focus as it has over the past couple of years. It is not just of story of being a flavour, but also one of a marked perception change that is being recognized in quarters within and outside the country.\u003cbr\u003e\u003cbr\u003eThis anthology captures the drivers that redefine the country and its people, while creating a new space of relevance in the world, making its people proud of being part of a revved up nation. Realizing Brand India-The Changing Face of Contemporary India gets into the story that involves not merely successes in the global sphere but also the relevance of growing, proud urban middle class that at the same time contrasts with the struggling poor.\u003cbr\u003e\u003cbr\u003eWith over ten national and international writers, (mainly from the media) the book is uniquely crisp and dynamic in defining India today.\u003c\/p\u003e\u003cp\u003eContents\u003c\/p\u003e\u003cp\u003eACKNOWLEDGEMENTS\u003cbr\u003e\u003cbr\u003eNOTE FROM THE EDITOR\u003cbr\u003e\u003cbr\u003eFOREWORD BY KIRAN KARNIK\u003cbr\u003e\u003cbr\u003eINTRODUCTION\u003cbr\u003e\u003cbr\u003eTHE BEGINNING OF THE ARRIVAL\u003cbr\u003eRoopa Purushothanam\u003cbr\u003e\u003cbr\u003eDRIVING A PERCEPTION CHANGE\u003cbr\u003e\u003cbr\u003eThe IT Sector\u003cbr\u003e\u003cbr\u003eEnabling The World\u003cbr\u003e\u003cbr\u003eIndian Industry\u003cbr\u003e\u003cbr\u003eFrom Liberalization to Globalization\u003cbr\u003e\u003cbr\u003eTrade\u003cbr\u003e\u003cbr\u003eThe Significance of Cancun\u003cbr\u003e\u003cbr\u003eThe Economy\u003cbr\u003e\u003cbr\u003eReforms, Getting It Politically Correct Abheek Barman\u003cbr\u003e\u003cbr\u003eINDIA IN PRINT\u003cbr\u003e\u003cbr\u003eReading The Large Print\u003cbr\u003e\u003cbr\u003eThird Party Endorsement-Kohzem Merchant\u003cbr\u003e\u003cbr\u003eLITTLE INDIAS\u003cbr\u003e\u003cbr\u003eIndia Abroad\u003cbr\u003e\u003cbr\u003eCrossing the Great Wall\u003cbr\u003e\u003cbr\u003eSingapore, not Just a Little India\u003cbr\u003e\u003cbr\u003eA Bite Into The Big Apple\u003cbr\u003e\u003cbr\u003eThe Indian Raj\u003cbr\u003e\u003cbr\u003eMANY INDIAS\u003cbr\u003e\u003cbr\u003eThe Contrasts\u003cbr\u003e\u003cbr\u003eThe Creative Indian\u003cbr\u003e\u003cbr\u003eConsuming The Retail Boom\u003cbr\u003e\u003cbr\u003eA Perspective To The Trendy Urban Indian\u003cbr\u003e\u003cbr\u003eLife in the New Urban Middle\u003cbr\u003e\u003cbr\u003eThe Electorate And Electoral Wisdom \u003cbr\u003e\u003cbr\u003eWaiting For The Sun To Shine\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eINDIA IN THE ARRIVAL LOUNGE\u003cbr\u003eAbout the Contributors\u003c\/p\u003e","brand":"The India Club","offers":[{"title":"Sharif D Rangnekar \/ Rupa \/ Hardcover","offer_id":40776342372521,"sku":"14894","price":31.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1048\/4393\/products\/14894_8311c10e-3594-4d39-8f96-513db43715c2.jpg?v=1625525024","url":"https:\/\/indiaclub.com\/de\/products\/14894-realizing-brand-india-the-changing-face-of-contemporary-india","provider":"The India Club","version":"1.0","type":"link"}